5 Ways to Improve Your Brand Outreach to Black Americans

Size matters. We all know it. The Fortune 500 are giants and want to keep growing. According to the Economist cover story “In Retreat – Global Companies in the Era of Protectionism,” globalization and international trade have been key drivers of competition for more than two decades, but growth is slowing. So, where will the brand growth come from? How about our own backyard? According to Nielsen, the multicultural market in America represents $3.4 trillion of buying power as of 2014. The Black American community’s buying power is forecasted to be $1.4 trillion by 2020.62 Make no mistake, inclusion is good business.

Right now, in the U.S., we have mountains of data that empower you to know and communicate effectively with your existing and potential customers. One example of how Fortune 500 businesses can directly impact brand growth is through social media: Facebook, Twitter, Instagram, and Pinterest, are only four of the biggest out of nearly 300 social channels. It’s a game chang...

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