Across the Generations: How Latinx Audiences are Consuming Media Today

By Mayra Mejia


Staying connected and plugged in is more important than ever. As social distancing continues, how we all connect and spend our time is a vital part of our everyday lives. According to Pew Research, 60.6 million of the American population are Latinx. Latinx makes up about 18% of the population, making them the largest ethnic/racial group in the United States. This makes them a critical demographic when it comes to media marketing. The Latinx population’s median age is 30 (compared to the median age for non-Latinx whites, 44), demonstrating their long-term buying power potential. According to the Multicultural Economy Report from the University of Georgia, in 2019, the U.S. Latinx market reached $1.5 trillion in buying power and is expected to reach $1.9 trillion by 2022.


With 79% of US Latinx revealing that they own a smartphone, they also expressed the need to have a device that can serve multiple purposes. While primarily using their smartphone...

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