Across the Generations: How Latinx Audiences are Consuming Media Today

Across the Generations: How Latinx Audiences are Consuming Media Today

Staying connected and plugged in is more important than ever. As social distancing continues, how we all connect and spend our time is a vital part of our everyday lives. According to Pew Research, 60.6 million of the American population are Latinx. Latinx makes up about 18% of the population, making them the largest ethnic/racial group in the United States. This makes them a critical demographic when it comes to media marketing. The Latinx population’s median age is 30 (compared to the median age for non-Latinx whites, 44), demonstrating their long-term buying power potential. According to the Multicultural Economy Report from the University of Georgia, in 2019, the U.S. Latinx market reached $1.5 trillion in buying power and is expected to reach $1.9 trillion by 2022.

 

With 79% of US Latinx revealing that they own a smartphone, they also expressed the need to have a device that can serve multiple purposes. While primarily using their smartphones to stay connected with fam...

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