Hanifa: Black-Owned Brand Shaping the Fashion Industry

Hanifa: Black-Owned Brand Shaping the Fashion Industry

Hanifa Clothing is a Black-owned brand launched in 2012 that, by dedicating its designs to women of color and figures passed the standard sample size, took the fashion industry by storm. Anifa Mvuemba, who is of Congolese descent but Maryland-based, is the brand’s founder and designer. Mvuemba launched Hanifa after dropping out of her fashion program at Morgan State University. After creating a dress for her 21st birthday party, Anifa’s followers and friends began requesting custom pieces. This moment was the catalyst to her pursuing fashion design full-time.

The brand’s first significant milestone was when R&B singer Fantasia wore a collection piece for her live performance at the 2016 BET Experience. Since then, Hanifa designs have been spotted on many celebrities, including Ciara, Lizzo, Cardi B, and Tracee Ellis Ross. Zendaya recently sported the ribbed Kinshasa Backless Mini Dress, which features a tritone palette taken from the Congolese flag, on the cover of InStyle's ...

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