Multicultural Marketing: What It Is, Why You Should Do It, and How to do It Well

By Bianca Gonzalez


Inclusivity is more important to consumers now than ever before. 90% of consumers believe that businesses “have a responsibility to look beyond profit and improve the state of the world,” and 86% of consumers said they are “more loyal to companies that demonstrate good ethics,” according to Salesforce’s recent study. But how is inclusivity in marketing achieved? Let’s explore the dos and don’ts of inclusive marketing, with a focus on multicultural marketing in particular. These ideas can be applied to diversity and inclusion of generations, abilities, and sexual orientations and gender identities as well.


Hubspot defines multicultural marketing as “developing and implementing a marketing campaign that targets people of different ethnicities and cultures within a brand’s overarching audience.” Further, inclusive marketing is defined as “developing and implementing a marketing campaign that targets people from a variety of generations, abiliti...

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