Lil Nas X is Now a Children’s Book Author

Lil Nas X is Now a Children’s Book Author

By Bianca Gonzalez

 

With over 95% of teens having a smartphone, Lil Nas X gained mass appeal among young Gen Z social media users by strategically positioning calls-to-action on popular platforms with high engagement. For example, he anticipated how people would seek his music by “asking” members of the Name That Song Subreddit to identify his song from only a handful of lyrics. By positioning himself strategically on Reddit, YouTube, and Twitter, he could widen his target audience by appealing to the many ways we consume content on the internet. 

Because young people on social media played such a large role in his success, Lil Nas X knows that his music is popular with kids, and took creating a children’s book as the next logical step in his career. In an interview with Publishers Weekly, the artist said, “with all the major success of ‘Old Town Road’ and the fact that kids were a big part of that, the opportunity to create a fun and educational book for them just made so much sense” and hopes that readers of his book will “take away a genuine confidence that they can do whatever they want to do and be whoever they want to be.”

Nas X has broken many records and set new precedents in the music industry and in marketing thanks in part to his unique marketing techniques. He came out as gay shortly after gaining mass appeal in the public eye and made history as the first openly gay Black musician to win a CMA award. He was later named as one of Time Magazine’s most influential people on the internet in 2019

Nas X isn’t just building his brand through appealing to young audiences, he is now bringing in elements of corporate social responsibility. While authoring a children’s book might not seem groundbreaking, he is bringing diversity to an industry that has consistently been overwhelmingly white for far too long. According to the CCBC, in 2019, 6% of children’s books were written by Black American authors totaling 224 books, while 83.2% of books were written by white authors, totaling 3093 books. In 2019, only 11.9% of books featured a Black character. Considering that 1.8% of books were written by Black American authors in 1994, we’ve made some progress but are still a long way from full representation in children’s literature.

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Now Lil Nas X, a self-proclaimed country trap rapper who was at one point rejected by the white-dominated country music industry, is bringing inclusivity into children’s education by teaching kids across the country their ABC’s.

Bianca Gonzalez is queer disabled latina writer and advocate. She became a brain cancer survivor at the age of 20. Find her on Twitter at @ourstellarwords, Instagram at ourstellarwords, and on her website, stellarwordsfreelance.com.


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