Breaking Travel Barriers: Martinique Lewis Helps Black Travelers and Brands Connect Across the World

Breaking Travel Barriers: Martinique Lewis Helps Black Travelers and Brands Connect Across the World

Oakland area native Martinique Lewis developed an affinity for travel at a young age. Though she started out exploring with her family, she’s never been afraid to travel to foreign countries or unfamiliar destinations alone. During her journeys she would uncover connections to Black history at unexpected destinations all over the world. But the more Lewis traveled, the more she noticed a consistent lack of people who looked like her in travel ads and marketing campaigns. 

Despite Black travelers spending an estimated $109.4 billion on leisure travel in 2019, local and international brands weren’t targeting or including them in their advertisements, compounded with a longstanding lack of diversity in higher-level positions. Lewis notes, “As a Marriott Bonvoy member for the past seven years, I was really disturbed by the fact that I never saw anybody that looked like me in upper management.” 

So, she did what any millennial would do: she took to social media to engage with brands h...

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