The Immediate Need for Disability Representation

July is Disability Pride Month and there’s no better time to familiarize yourself with disability theory, which refers to examining disability in different cultural, historical, and social contexts. Between a new generation of COVID-19 long haulers who must now cope with a long term health condition, and the rising awareness surrounding invisible disabilities and conservatorship exploitation as the #FreeBritney movement continues to gain traction, marketers now need to go beyond practicing basic accessibility in the workplace and in product design if they want to uplift the disability community. By understanding the role of disability theory in today’s world, we can celebrate people living with disabilities and fight for disability rights while simultaneously strengthening the impact and reach of our DEI efforts.
The Immediate Need for Disability Representation
People with disabilities and their loved ones make up a considerable amount of the population, yet disability representation...

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