What does Facebook’s rebranding to Meta mean for users?

Meta Facebook Gen Z

As of October 28th, 2021, Meta is the official parent company of Facebook, Instagram, and Whatsapp. Mark Zuckerberg remains the CEO of Meta, despite being at the forefront of many privacy related scandals. He also introduced a new concept of a “metaverse,” based on the dystopian novel Snow Crash in which people escape a failing society by finding solace in a virtual world. But what is the metaverse, anyway? And what will this mean for the already digitally immersed lives of generation Z? Read on for more.


Zuckerberg claims that the rebranding of his parent company will increase confidence among users that their data from social media apps won’t be shared with his new Internet of Things (IoT) devices, like the Quest VR headset. “People had concerns that ‘If I sign into Instagram with this or if I sign into WhatsApp with it, does that mean that my data is somehow gonna get shared over here in a way that I didn’t want?’,” says Zuckerberg. But is this move going to protect use...

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