Connecting with LGBTQIA+ audiences is essential to creating a work environment that supports diversity and inclusion. Deepening your understanding of LGBTQIA+ related issues, including basic terms and concepts, can help you support LGBTQIA+ identified people. To better understand how to retain, develop, and enhance your interactions with LGBTQIA+ employees and reach their consumer base, take a deep dive into this toolkit for insight.
Bold Culture/Culture Hub Articles
While many brands successfully use their platforms to promote social change and clarify their business practices, others miss the mark through superficial virtue signaling. Here’s how you can find the right causes that your brand can support without simply virtue signaling.
Anyone can start a ‘room’ sparking conversations ranging from health to politics. But, as the app grows with over downloads and despite it being in beta testing mode, it seems to have partially benefitted marginalized communities.
The culture has strides to make when it comes to broadening the spectrum, character dimension and development of many trans characters. But we seem to be heading in a progressive direction, thankfully.
Explore the dos and don’ts of inclusive marketing, with a focus on multicultural marketing in particular. These ideas can be applied to diversity and inclusion of generations, abilities, and sexual orientations and gender identities as well.
The “rainbow wave” on 2020 Super Bowl night was a testament to what groups like the National Gay and Lesbian Chamber of Commerce have long argued: The purchasing power of the LGBTQ+ community is a force to be reckoned with.
Microaggressions are everyday verbal or behavioral interactions that communicate some form of bias, prejudice, or negative attitudes towards a marginalized group.
Being an advocate means taking action. It means looking for all the ways oppression silences or erases marginalized people and intervening to stop the damage before it’s too late. It requires you to pause, pay attention, and design a recourse that helps those who are impacted to not only feel seen, but heard and supported.
We must be aware that many of the experiences marginalized people have are key indicators of larger issues, often issues that are rooted in systems of oppression. Affirming them and their experiences by giving them space to speak freely about sources of harm reminds them that you are on their side and they can trust you in sharing said experiences.
The first step to being a better accomplice requires us to do one simple thing: listen. In order to be able to fully affirm and advocate for marginalized people in our workplace, we must acknowledge that listening is the most important thing that any of us can do and often is the one thing we don’t do well.
Other Bold Culture Resources
As language evolves, the ways we describe ourselves change as well. The same can be said for members of the diverse LGBTQ+ community. Below we’ve pulled together a sampling of terminology and vocabulary with which any well-meaning ally should familiarize themselves.
Download Spectrum, a queer insights report, to learn more about the LGBTQIA+ community’s influence and affluence in media, marketing, tech, and advertising industries.
Third Party Articles
A massive cultural shift is underway driven by conversations around inclusivity and diversity—along with the #MeToo movement. This has had a major impact on marketers, not only on how they connect with the LGBTQ community, but internally on how they treat LGBTQ employees from a sexual orientation and gender identity standpoint.
For PR practitioners tasked with the goal of reaching diverse audiences, including sexual minorities, it is imperative that we look beyond the media-constructed imagery to gain a true understanding of who LGBTQ individuals are today.
It is important that brands understand the LGBTQ community and speak to them in an authentic, non-stereotypical way. CultureBeat can guide you in understanding this diverse group to build loyalty and trust. Here are four tips to aid you in authentically reaching this segment.
If you’re going to go where the money is—to pursue the greatest spending power—you’ll be joining an ever-increasing number of companies (still somewhat quietly) reaching out specifically to lesbian, gay, bisexual, transgender, and queer consumers.
The LGBTQ+ community is a tech-savvy group with a proclivity towards online shopping. This community is a great audience to consider for ad spend targeting.
New data shows that half of internet users in the US said that if a company debuts Pride-related merchandise or content, they’re more likely to see that as a marketing tactic than as a true reflection of the company’s values, according to a YouGov survey.
Podcasts (shows or episodes)
Digital Marketing Daily by Google
Free, easy-to-understand lessons on useful business and marketing skills.
Insights that inspire and illuminate your passions in life, love, & profession.
Third Party Case Studies/White Papers
The report found that LGBTQ workers, businesses and consumers are directly shaping the American economy.
Fully 85% of US LGBTQ consumers agree that corporations that support LGBTQ equality are more important than ever, and 78% agree that they tend to support companies that market to and support the LGBTQ community.
For more than a decade Jenn T. Grace, the Professional Lesbian, has helped organizations connect with the lucrative LGBTQ market. In this, her fourth LGBTQ book, she takes us behind the scenes of her professional and personal life as she shares stories that illustrate the do’s and don’ts of doing business with the LGBTQ community.