Consumer Impact
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Nielsen conducted a multicultural audience study that found: BLACK CONSUMERS ARE 96% MORE LIKELY THAN THEIR NON-HISPANIC WHITE COUNTERPARTS TO HAVE THEIR PURCHASING DECISION BE INFLUENCED BY A CELEBRITY ENDORSEMENT THEY ARE…
In the last 20 years, the elevation of targeted marketing, big data, and social media has greatly influenced marketing strategies. New technologies, reductions in barriers to entry, and the explosion of social…
