Black Insights

Consumer Impact

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It’s A Trust Thang: How Brands Can Connect With Black Consumers

Nielsen conducted a multicultural audience study that found: BLACK CONSUMERS ARE 96% MORE LIKELY THAN THEIR NON-HISPANIC WHITE COUNTERPARTS TO HAVE THEIR PURCHASING DECISION BE INFLUENCED BY A CELEBRITY ENDORSEMENT  THEY ARE…

This Isn’t Kansas Anymore: More Like Atlanta

In the last 20 years, the elevation of targeted marketing, big data, and social media has greatly influenced marketing strategies. New technologies, reductions in barriers to entry, and the explosion of social…