Consumer Impact

Elizabeth Alvarado
Media Diary of a Millennial Latinx Woman

As of 2020, it’s estimated that the average person worldwide spends 463 minutes (or 7.5…

Four diverse kids wear facemasks sit at table use wireless gadgets. Generation Alpha
It’s not to early too get ready for Generation Alpha

Scientists have observed that the time between one generation and the next is shrinking because…

By taking a more inclusive approach to building customer profiles, you can attract consumers from marginalized backgrounds who don’t usually see themselves as the target audience for a product.
Inclusive Approaches to Building Customer Profiles

Many businesses assume their target customers’ needs through market segmentation, or “the division of customers…

Culture Hub Research: Black People Aren’t Buying It – A Closer Look At Black Consumers
In a timely attempt to understand whether Black consumers are feeling the love from the…
The Immediate Need for Disability Representation

July is Disability Pride Month and there’s no better time to familiarize yourself with disability…

Black Paper Volume 2: We Must Prioritize Black Womxn
The year is 2021. The month is April. The day? Well, we’ve all lost track.…
Why Intersectionality Is A Key Aspect Of Black Representation?
Why Intersectionality Is A Key Aspect Of Black Representation
The fight for proper and adequate representation of Black people in the media is one…
companies that support the LGBTQ community
6 Companies That Support the LGBTQIA+ Community All Year

As Pride Month comes to an end, many “ally” companies will be returning to their…

understanding the lgbtq consumer market
10 LGBTQ+ Stats You Probably Didn’t Know About
In an era where diversity and inclusion are more important than ever in attracting consumers,…
Pride Marketing Done Right

Love may have won, but empty words still ring hollow.  Every June, Pride Month kicks…