Consumer Impact

The Shadow Side of Cause Marketing (and How to Do It Well)
The Shadow Side of Cause Marketing (and How to Do It Well)

By Celina Jimenez   In 2006, Apple partnered with (RED) in their mission to eradicate…

The Problem With the “Racially Ambiguous” Aesthetic
The Problem With the “Racially Ambiguous” Aesthetic

By Omar Taleb   At nearly 20 million Instagram followers, FashionNova arguably has as strong…

Across the Generations: How Black Audiences Are Consuming Media Today

By Kayla Johnson   American media consumption is at an all-time high and Black influence…

Building Inclusion & Trust: How Black Consumers Advance Advertising And Culture

By Cory Utsey   Black Americans are the most prominent trendsetters and consumers of this…

Across the Generations: How Latinx Audiences are Consuming Media Today

By Mayra Mejia   Staying connected and plugged in is more important than ever. As…

From Culture to Commerce: How Black Twitter Sparked a Billion Dollars for the QSR Market

A chicken sandwich from Popeyes Louisiana Kitchen took the country by storm during the summer of 2019 and is arguably one of the greatest examples of how culture can affect commerce in a big way. That being said, how did it become so popular?

Understanding The Consumer: A Case For Cultural And Generational Nuance

Written By Jennifer Caroccio How can marketers and researchers fully engage the ever-growing US Latinx…

The Cost of Failing at Diversity & Inclusion: Disengaged Workers Are Contributing to $400-$500 Billion In Lost Revenue

Here’s the truth–everyone nods and agrees on how important it is to address the lack…