Audience Insight

Elizabeth Alvarado
Media Diary of a Millennial Latinx Woman

As of 2020, it’s estimated that the average person worldwide spends 463 minutes (or 7.5…

Four diverse kids wear facemasks sit at table use wireless gadgets. Generation Alpha
It’s not to early too get ready for Generation Alpha

Scientists have observed that the time between one generation and the next is shrinking because…

By taking a more inclusive approach to building customer profiles, you can attract consumers from marginalized backgrounds who don’t usually see themselves as the target audience for a product.
Inclusive Approaches to Building Customer Profiles

Many businesses assume their target customers’ needs through market segmentation, or “the division of customers…

The Immediate Need for Disability Representation

July is Disability Pride Month and there’s no better time to familiarize yourself with disability…

Why Intersectionality Is A Key Aspect Of Black Representation?
Why Intersectionality Is A Key Aspect Of Black Representation

The fight for proper and adequate representation of Black people in the media is one…

understanding the lgbtq consumer market
10 LGBTQ+ Stats You Probably Didn’t Know About
In an era where diversity and inclusion are more important than ever in attracting consumers,…
Pride Marketing Done Right

Love may have won, but empty words still ring hollow.  Every June, Pride Month kicks…

"Pinterest Presents" and the Power of Positivity in Marketing
“Pinterest Presents” and the Power of Positivity in Marketing

By Celina Jimenez   When it comes to achieving goals and making changes in our…

Find the Right Causes for Your Brand
Find the Right Causes for Your Brand

By Bianca Gonzalez   While many brands successfully use their platforms to promote social change…

Black Experiences Can’t Be Commodified

There is a saying that one of the few good things about capitalism is the…