Audience Insight

Goya Foods: To Buy or Not to Buy?

Goya Foods has been a staple brand for Latinos in the US and other parts…

what black moms want
Three Things Black Moms Want Right Now

It should go without saying that Harvard’s assessment that “America is failing Black mothers” applies…

Ajah Hales Headshot
When Black Womxn Leave, Money Follows

It all started with Michaela Coel turning down a million dollar Netflix deal. The British…

Elizabeth Alvarado
Media Diary of a Millennial Latinx Woman

As of 2020, it’s estimated that the average person worldwide spends 463 minutes (or 7.5…

Four diverse kids wear facemasks sit at table use wireless gadgets. Generation Alpha
It’s not to early too get ready for Generation Alpha

Scientists have observed that the time between one generation and the next is shrinking because…

By taking a more inclusive approach to building customer profiles, you can attract consumers from marginalized backgrounds who don’t usually see themselves as the target audience for a product.
Inclusive Approaches to Building Customer Profiles

Many businesses assume their target customers’ needs through market segmentation, or “the division of customers…

The Immediate Need for Disability Representation

July is Disability Pride Month and there’s no better time to familiarize yourself with disability…

Why Intersectionality Is A Key Aspect Of Black Representation?
Why Intersectionality Is A Key Aspect Of Black Representation

The fight for proper and adequate representation of Black people in the media is one…

understanding the lgbtq consumer market
10 LGBTQ+ Stats You Probably Didn’t Know About
In an era where diversity and inclusion are more important than ever in attracting consumers,…
Pride Marketing Done Right

Love may have won, but empty words still ring hollow.  Every June, Pride Month kicks…