Consumer Impact

Why Intersectionality Is A Key Aspect Of Black Representation?
Why Intersectionality Is A Key Aspect Of Black Representation

The fight for proper and adequate representation of Black people in the media is one…

companies that support the LGBTQ community
6 Companies That Support the LGBTQIA+ Community All Year

As Pride Month comes to an end, many “ally” companies will be returning to their…

understanding the lgbtq consumer market
10 LGBTQ+ Stats You Probably Didn’t Know About
In an era where diversity and inclusion are more important than ever in attracting consumers,…
Pride Marketing Done Right

Love may have won, but empty words still ring hollow.  Every June, Pride Month kicks…

"Pinterest Presents" and the Power of Positivity in Marketing
“Pinterest Presents” and the Power of Positivity in Marketing

By Celina Jimenez   When it comes to achieving goals and making changes in our…

Find the Right Causes for Your Brand
Find the Right Causes for Your Brand

By Bianca Gonzalez   While many brands successfully use their platforms to promote social change…

Black Experiences Can’t Be Commodified

There is a saying that one of the few good things about capitalism is the…

Building Inclusion & Trust: How Black Consumers Advance Advertising And Culture

Black Americans are the most prominent trendsetters and consumers of this age. Whether through fashion,…

Why Clubhouse Is The Perfect App For Dangerous Digital Misinformation
Why Clubhouse Is The Perfect App For Dangerous Digital Misinformation

By Jessica Ramos   You’ve probably heard of the invite-only audio app that recently raised…

The Shadow Side of Cause Marketing (and How to Do It Well)
The Shadow Side of Cause Marketing (and How to Do It Well)

By Celina Jimenez   In 2006, Apple partnered with (RED) in their mission to eradicate…