Consumer Impact

"Pinterest Presents" and the Power of Positivity in Marketing
“Pinterest Presents” and the Power of Positivity in Marketing

By Celina Jimenez   When it comes to achieving goals and making changes in our…

Find the Right Causes for Your Brand
Find the Right Causes for Your Brand

By Bianca Gonzalez   While many brands successfully use their platforms to promote social change…

Black Experiences Can’t Be Commodified

There is a saying that one of the few good things about capitalism is the…

Building Inclusion & Trust: How Black Consumers Advance Advertising And Culture

Black Americans are the most prominent trendsetters and consumers of this age. Whether through fashion,…

Why Clubhouse Is The Perfect App For Dangerous Digital Misinformation
Why Clubhouse Is The Perfect App For Dangerous Digital Misinformation

By Jessica Ramos   You’ve probably heard of the invite-only audio app that recently raised…

The Shadow Side of Cause Marketing (and How to Do It Well)
The Shadow Side of Cause Marketing (and How to Do It Well)

By Celina Jimenez   In 2006, Apple partnered with (RED) in their mission to eradicate…

Clubhouse Is Revolutionizing How Marginalized Communities Engage
A Mixed Experience: For Some, Clubhouse is Revolutionizing How Marginalized Communities Engage

By Vivian Iroanya   The invite-only audio app Clubhouse launched last March and has since…

Moments In Black Advertising History: 1970s - Now
Moments in Black Advertising History: 1970s-Now

By Kayla Johnson   In the 1970s, the American advertising industry began to move away…

Black Women Are Invested In Earning More And Working Less
Black Women Are Invested In Earning More And Working Less

Black women are tired of getting the short end of the stick when it comes…

Social Media, Social Activism, And You
Social Media, Social Activism, and You

By Bianca Gonzalez   Activists have turned social media to document heightened injustices in light…