Consumer Impact

Clubhouse Is Revolutionizing How Marginalized Communities Engage
A Mixed Experience: For Some, Clubhouse is Revolutionizing How Marginalized Communities Engage

By Vivian Iroanya   The invite-only audio app Clubhouse launched last March and has since…

Moments In Black Advertising History: 1970s - Now
Moments in Black Advertising History: 1970s-Now

By Kayla Johnson   In the 1970s, the American advertising industry began to move away…

Black Women Are Invested In Earning More And Working Less
Black Women Are Invested In Earning More And Working Less

Black women are tired of getting the short end of the stick when it comes…

Social Media, Social Activism, And You
Social Media, Social Activism, and You

By Bianca Gonzalez   Activists have turned social media to document heightened injustices in light…

The Danger of the Black Women Superhero Trope
The Danger of the Black Women Superhero Trope

From an outside perspective, the phrase “Black women saved America” or “Black women are our…

Three Ways to Celebrate Black History Month Virtually
3 Ways to Celebrate Black History Month Virtually

The month of February serves to reaffirm and uphold Black peoples’ historical importance in America.…

How Black Audiences Are Consuming Media Today
Across the Generations: How Black Audiences Are Consuming Media Today

American media consumption is at an all-time high and Black influence on popular culture is…

Building Inclusion & Trust: How Black Consumers Advance Advertising And Culture
Building Inclusion & Trust: How Black Consumers Advance Advertising And Culture

Black Americans are the most prominent trendsetters and consumers of this age. Whether through fashion,…

Across the Generations: How Latinx Audiences are Consuming Media Today
Across the Generations: How Latinx Audiences are Consuming Media Today

Staying connected and plugged in is more important than ever. As social distancing continues, how…

From Culture to Commerce: How Black Twitter Sparked a Billion Dollars for the QSR Market
From Culture to Commerce: How Black Twitter Sparked a Billion Dollars for the QSR Market

A chicken sandwich from Popeyes Louisiana Kitchen took the country by storm during the summer of 2019 and is arguably one of the greatest examples of how culture can affect commerce in a big way. That being said, how did it become so popular?