Consumer Impact

What the ‘Rainbow Wave’ Means for Brands Everywhere
What the ‘Rainbow Wave’ Means for Brands Everywhere

Companies have increasingly recognized the importance of the LGBTQ+ consumer base by marketing and advertising their products to this still-emerging demographic.

Understanding The Consumer: A Case For Cultural And Generational Nuance
Written By Jennifer Caroccio How can marketers and researchers fully engage the ever-growing US Latinx…
The Cost of Failing at Diversity & Inclusion: Disengaged Workers Are Contributing to $400-$500 Billion In Lost Revenue

Here’s the truth–everyone nods and agrees on how important it is to address the lack…