How Have Big Brands Gotten It Wrong

While Black influencers have impacted consumers across platforms, there is still a large misrepresenta­tion and…

Black Americans In Advertising Timeline 1940s – 1960s

Mad Men is often used as a pop culture touchstone to describe the advertising industry…

This Isn’t Kansas Anymore: More Like Atlanta

In the last 20 years, the elevation of targeted marketing, big data, and social media…

Black Women Dominate: Shonda Rhimes

Producer, showrunner, writer, and also one of the few Black women in Hollywood with successful…

Like Wildfire | Influence from the Ground Up

September 13, 2016: Atlanta-based rap duo Rae Sremmurd release their infectiously catchy song “Black Beatles.”…

Donald Glover As Marketing Guru

Donald Glover is many things: Black-American crooner from Atlanta, songwriter, actor, rapper. What about marketing guru? To be sure, his show “Atlanta,” in which he served as showrunner, writer, producer, and leading character, shocked the world with its immense popularity.