Executive Spotlights
The most bandied around word in multicultural marketing is authenticity. Companies want it, agencies say…
When she started her business, Nuevo Studio, Naoma Serna-Zahn wanted to embrace both of her cultures and represent people who were marginalized. Nuevo Studio was started to celebrate those people and to pay homage to her Mexican culture. Learn more about Serna-Zahn’s background and how she infuses it into her thriving business.
Equal representation in the workplace starts with more BIPOC in positions of leadership. Performative activism is real, and in order to fight against it, we need to support lesser-known BIPOC creatives. The entrepreneurs featured are paving the way for more Latinx representation in their field and supporting each other in the process.
Black creatives are consistently brilliant while navigating professional obstacles and social oppression. Melissa Kimble, founder of #blkcreatives, knows Black creativity. Her tweet, “Even in the middle of pandemics and protest, Black creativity…
Human resource manager, I/O psychologist, and Dallas native Adria Toliver has learned what custom clothiers have long known: A bespoke life is often the result of stitching together fabric for which we…
Brooklyn-native creative and serial entrepreneur Michelle Cadore is the mind behind the YES I AM brand highlighted by Jennifer Hudson in partnership with Mastercard to uplift Black women business owners. In this interview style article, Cadore shares how being overlooked for a promotion helped her leave her once promising career to pursue entrepreneurship.
Bozoma Saint John is one of the most sought out marketers and speakers in almost every professional space. Her nearly 20-year old career spans over multiple industries including fashion, music, sports, and…
Breaking Travel Barriers: Martinique Lewis Helps Black Travelers and Brands Connect Across the World
Despite Black travelers spending an estimated $109.4 billion on leisure travel in 2019, local and international brands weren’t targeting or including them in their advertisements. Oakland area native Martinique Lewis developed an affinity for solo-travel and uncovering connections to Black history at unexpected destinations. But the more Lewis traveled, the more she noticed a consistent lack of people who looked like her in travel ads and marketing campaigns; so she took to social media. Learn how Lewis maximized her experience in marketing and insights into diverse travel communities to assist travel brands in increasing representation in their advertising.
By Nafeesah Allen Marlo de Lara’s photo should appear next to the word “intersectional” in this century’s cultural encyclopedia. The Filipina-American is currently a 2021 Intercultural Leadership Institute Fellow, one of…