Latinx Insights

Consumer Impact

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Elizabeth Alvarado

Media Diary of a Millennial Latinx Woman

As of 2020, it’s estimated that the average person worldwide spends 463 minutes (or 7.5 hours) per day consuming media. As a Latinx millennial, I read that number and couldn’t fathom how…

Across the Generations: How Latinx Audiences are Consuming Media Today

Across the Generations: How Latinx Audiences are Consuming Media Today

Staying connected and plugged in is more important than ever. As social distancing continues, how we all connect and spend our time is a vital part of our everyday lives. According to…

Understanding The Consumer: A Case For Cultural And Generational Nuance

Written By Jennifer Caroccio How can marketers and researchers fully engage the ever-growing US Latinx population? According to a NERA report,the Latino population increased to 57 million in 2015, constituting about 17%…

The Cost of Failing at Diversity & Inclusion: Disengaged Workers Are Contributing to $400-$500 Billion In Lost Revenue

Here’s the truth–everyone nods and agrees on how important it is to address the lack of diversity and inclusion, but ultimately nothing changes. It’s a seemingly hard, complicated discussion that has become…