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Goya Foods: To Buy or Not to Buy?

Goya Foods has been a staple brand for Latinos in the US and other parts of the world for years. But after CEO Robert Unanue praised Donald Trump—a figure known for heralding…

Elizabeth Alvarado

Media Diary of a Millennial Latinx Woman

As of 2020, it’s estimated that the average person worldwide spends 463 minutes (or 7.5 hours) per day consuming media. As a Latinx millennial, I read that number and couldn’t fathom how…

Across the Generations: How Latinx Audiences are Consuming Media Today

Across the Generations: How Latinx Audiences are Consuming Media Today

Staying connected and plugged in is more important than ever. As social distancing continues, how we all connect and spend our time is a vital part of our everyday lives. According to…

Understanding The Consumer: A Case For Cultural And Generational Nuance

Written By Jennifer Caroccio How can marketers and researchers fully engage the ever-growing US Latinx population? According to a NERA report,the Latino population increased to 57 million in 2015, constituting about 17%…

The Cost of Failing at Diversity & Inclusion: Disengaged Workers Are Contributing to $400-$500 Billion In Lost Revenue

Here’s the truth–everyone nods and agrees on how important it is to address the lack of diversity and inclusion, but ultimately nothing changes. It’s a seemingly hard, complicated discussion that has become…