Consumer Impact
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As Pride Month comes to an end, many “ally” companies will be returning to their regularly scheduled heteronormative content. The rainbows will be removed from their avis, the Pride discount codes will…
In an era where diversity and inclusion are more important than ever in attracting consumers, brands are learning they have to do the work toward being better long-term allies, especially if they…
Companies have increasingly recognized the importance of the LGBTQ+ consumer base by marketing and advertising their products to this still-emerging demographic.
Here’s the truth–everyone nods and agrees on how important it is to address the lack of diversity and inclusion, but ultimately nothing changes. It’s a seemingly hard, complicated discussion that has become…